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In 2010 longtime Childre family friend Lynn Reeves relaunched the Lew’s brand. Reeves made the promise and commitment to return the Lew’s name to its place of prominence in the industry, keying on the same principles by which Lew Childre originally founded the company. Today, the Lew’s brand continues to provide their many avid consumers with products and accessories that deliver on the promise of innovation, performance and value that Lew Childre put forth from the outset.  


From an angling perspective, every individual who has owned and enjoyed using Shimano tackle has a reason to thank a Japanese visionary named Shozaburo Shimano, who in 1921 declared “I aim to make Shimano’s products the best in Kansai, then the best in Japan, and finally the best in the world."

For over 80 years, Shimano has concentrated on precision engineering, one step at a time. Creating the most innovative products and processes you can hold in your hand today.

Berkley is the only fishing company that strictly adheres to the scientific process to develop products to give anglers the tools and the confidence to catch more fish. Berkley baits are scientifically proven to work, in the lab and on the water. A leader in line, soft baits and hard baits, Berkley’s commitment to science lets us confidently tell anglers – We’ve done the science, now you catch the fish.


Abu Garcia makes equipment for anglers pursuing the sport with the fervor and passion of an athlete constantly trying to achieve their PB. Fishing to Win has always been in our DNA. And our promise is that it always will. While we celebrate and relish what we have helped anglers across the world accomplish in our 100 year history, we are focused on what we can help anglers achieve today. And tomorrow.  As long as fishermen work hard to be the best they can be, we promise to do the same

You know the feeling. The tell-tale tug on the end of the line that is transferred through a Fenwick rod, felt by your hand, captures your heart and stirs your soul. That moment and that feeling is why Fenwick exists. It’s why we obsess over every part of every rod we build to make sure the action, sensitivity and strength not only create more of those moments but allow you to make the most of them. Fenwick. We feel it too.


Pflueger products are world famous for their innovation, dependability & attention to detail. Pflueger continues to combine pride in craftsmanship and commitment to new technology to create a line of superior fishing products. Simply put, Pflueger Products Perform.

Saltwater breeds a different kind of angler. It toughens you. It cures you like bacon. It leaves you thirsty for the next fight. Out here, hard core saltwater anglers need equipment that is as tough as they are. And as reliable as the pull of the moon. At PENN, we’ve been testing the limits of saltwater fishing since 1932. Which is why our reputation for durability run deep. PENN. Let the battle begin.


There’s no fish like your first fish. And nobody knows that better than Shakespeare. For over 100 years, Shakespeare has been one of the most recognizable brands in fishing. As more and more newcomers discover the joy of fishing, Shakespeare will be there, providing the gear and inspiration to make sure that the next bite will never be the last.

Ugly Stik makes fishing equipment for those who like to fish ugly. In slime-stained shirts with trusty jon boats that burn a little oil. And with tough tackle built to handle just about anything anyone can throw at it. It’s time to fish ugly.


Something remarkable happens when you act on your convictions. You find focus, decisions become clear and your fear of failure fades. When Gordon Schluter returned to his northern Wisconsin home in 1977 to revive a struggling fishing rod company, he had one simple purpose – to create fishing rods that give anglers the upper hand.

Rising with every challenge. Life is a challenge. The world. The universe. The oceans. The wind. At Okuma, we understand this. But that is what inspires us. That's why everything we do is a step towards something better. That's why, for us, every day shines brighter, every cast, win or lose, offers a new opportunity. And every challenge leads to a greater one.


The love for the modern lure fishing is the fuel that drives our passion and innovation that goes into every single product in the Savage Gear range! That past decade we have been fortunate enough to win your support and constantly growing crowd of anglers that use our products successfully! Every day we get reports and feedback from you and the amount of big fish caught with our gear and lures is incredibly motivating for us.  

From the way we rigorously test and engineer our rods and reels in the lab, to the competitive professionals and avid anglers that put them through their paces out in the wild, discover just what makes Quantum gear ready to catch whatever the world throws at it.


Fishing is about more than just catching fish. It’s about seeing new sights and experiencing things with friends and family for the first time. And all you need to get hooked is some reliable, easy-to-use Zebco gear and a sense of adventure.

Favorite Fishing USA is a Christian-based company focused on grass-roots growth. It specializes in rods and carries a line of reels, line and apparel. The company’s American design team works with the best designers around the globe to ensure the product is unrivaled in the fishing market. The most advanced technologies and materials are used in its products.


Denali's lineup of rods combine the best of old world craftsmanship and state of the art technologies to bring today's bass angler rods that are feather light, extremely sensitive, and remarkably durable. Technique specific designs add to the rods' overall appeal. At Denali, the rods have been field tested in every condition a bass angler could encounter. Being located in the heart of the Ozarks allows for easy access to every type of water, from reed choked shallow lakes to deep clear reservoirs. Every action from heavy worm and jig to light drop shot has been well tested in tournament conditions by our prostaff anglers before production

Founded in Denver, Colorado in 1925, the Wright & McGill Co. is solely owned by Lee McGill.  We continue to manufacture all of our world famous fishhooks in Denver, Colorado and are extremely proud to be the only brand of fishhooks "Made In The USA!"  We are proud stewards of an 90+ year American legacy and the most recognizable brand name in all of fishing.

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